The Blackhawk Museum is a group of museums in Danville, California, best known for its significant collection of classic, rare and unique automobiles. They also feature other exhibitions like “Into China” that showcases Chinese artifacts, Spirit of the Old West and Art of Africa.
Brand, UI Designer
Brand Identity, Merchandise
Website Landing Page
The museum bundles the Automotive Museum along with their other exhibitions but their impressive collection of rare cars deserves more attention and emphasis.
My redesign direction focuses on giving the automotive museum it’s own branding. I want to bring back the vibrancy of the vintage colors without compromising on the feeling of luxury.
I created three logo concepts based on the visions that I outlined during ideation. I wanted to either go with a curvy, sporty logo, a modern vintage style logo or a completely vintage style logo.
I eventually used elements from Concepts 2 and 3 to create the final versions of the logo.